Work
Real clients, real audits, real findings.
Case studies from work we've done, then the problems we keep finding on business websites in the wild. Names used with permission; the wild finds stay anonymous.
Case studies
Work that's already working.
The Forge Garage: the sitemap that belonged to someone else
A full technical and organic audit for a well-run local garage. The headline find was nothing the garage had done wrong: their website platform provider had misconfigured the sitemap so it pointed at a completely different business in a different industry, meaning Google was quietly being handed a map of somebody else's website. Invisible from the outside, undetectable by the owner, unknown even to the platform, until a proper audit went looking.
Delivered: the evidence to put in front of the platform provider, a prioritised technical action plan, and a local search strategy for the surrounding towns. The client came away knowing more about their own website than the company that built it.
Selling what nobody talks about
An end-to-end SEO and ecommerce build in a sensitive men's niche, where customers search privately and buy cautiously. The store is built around how that audience actually searches, with content that answers the questions they won't ask out loud, and trust designed into every step of the purchase: discreet packaging, plain-spoken answers, fast delivery.
When the product can't shout, the search strategy has to. This one does.
Multimac: the next tier of organic growth
Multimac make the UK's multi-child car seats, a strong brand that already ranks well for its name and niche. The brief: a full technical and content audit to find where the next tier of organic growth comes from, and turn it into a plan the team could act on.
Delivered: a prioritised roadmap covering non-branded growth, content structure, social proof and structured data, grounded in how their family-buyer audience actually searches.
The Beerhive: foundations plus a trained team
SEO groundwork for an independent ecommerce store, built to rank locally and UK-wide, and instead of creating dependency, their staff were trained to think about content and layout for search themselves.
"Liam provided us with all the foundations for SEO that we needed for our ecommerce store. He worked with us closely and trained our staff to think about the content and layout of our site for local authority and UK wide rankings."
Aden Melvin, Manager, The Beerhive
Amplify Marketing: two marketers, one build
A collaboration with the team at Amplify Marketing on developing their site: their brand and strategic direction, our build quality and technical SEO.
"Working with Liam on our site was a proper collaboration: we led the brand and strategy, he brought the build quality and SEO depth to make it real. He's that rare person who's fluent in both the technical and the marketing side of a website."
Jem Plester, Amplify Marketing
Found in the wild
The problems hiding on real business websites.
Found on genuine Scottish business websites this year, anonymised, because the point isn't to embarrass anyone. It's that these problems are everywhere, invisible to the owner, and all fixable. Tap any case to read it.
01The website that stopped in 2019Family butcher, 120+ years trading
The newest item on the site is a news post from May 2019. No online ordering, while Google reviews show customers phoning in Christmas and occasion orders every year.
The site was built by an agency years ago, worked fine on day one, and was never anyone's job afterwards. Meanwhile the reviews prove customers already want to order remotely.
A content refresh telling the shop's real story, then simple click-and-collect ordering, kept current every month from the shop's Facebook posts.
02The shop showing customers raw codeFood producer with national delivery
The online store's cart displays unprocessed template code, text like [%% item.sale_price %%], where prices should be. The business runs a subscription club and ships nationwide.
A broken template doesn't stop the site loading, so nobody inside the business ever sees it. Customers do, and every confused visitor who closes the tab is money quietly leaking.
Repair the template, then put monitoring on it so if it ever breaks again, we know before the customers do. Standard in every Caretaker plan.
03The business with two websites fighting each otherSpecialist retailer, est. 1980s
The old website is still live on its original address, telling visitors the shop "has moved" and asking them to re-register. Google indexes both. Years of links point at the dead one.
We found this exact pattern at three separate Scottish businesses. Google can't tell which site is really you, so both rank worse, and customers land on the abandoned version.
Permanent redirects from every old page to its new equivalent, consolidating years of reputation onto one address. A day's work that keeps paying off for years.
04The online shop that's shut eight months a yearAward-winning craft butcher
A homepage announcing in capital letters that online ordering is only open September to December. Also visible on the live page: an "Upload Image..." placeholder left over from editing.
Sixty industry awards in ten years, and for two thirds of the year there's no way to buy without visiting. Click-and-collect removes the shipping problem that likely caused this entirely.
Year-round click and collect, the stray placeholder tidied up, and the award story finally told properly.
05The directory telling Google the shop had closedVillage deli with its own coffee roastery
A business directory flagging the shop as "reported closed" while it trades six days a week at 96% recommended. Meanwhile the coffee they roast on site can't be bought online at all.
Directory listings feed Google, sat-navs and AI assistants. One wrong "permanently closed" flag quietly turns away every customer who checks before travelling.
Every listing claimed, corrected and monitored, then a small online shop for the coffee with subscribe-and-save. Recurring revenue from beans they already roast.
The pattern
It's never one careless owner. It's everywhere.
local businesses found running two rival websites at once, splitting themselves in half on Google.
since the newest content on one trading business's homepage. The shop is thriving. The website says otherwise.
per year that one award-winning shop's online ordering stays switched off. Two thirds of the year, unbuyable.
Find out what's on your website.
Free, honest, and yours to keep whatever you do with it.