SEO & AEO
Get found on Google. And now, in the answers.
Search is how new customers find businesses like yours, and it's changing. People still google, but increasingly they ask: their phone, their assistant, an AI. We make sure the answer is you, on both fronts.
The two halves
SEO gets you ranked. AEO gets you recommended.
SEO (search engine optimisation) is the established craft: making your website the one Google shows when someone searches for what you sell, in the places you sell it. Technical foundations, content that matches how customers actually search, accurate listings everywhere your business appears.
AEO (answer engine optimisation) is the newer half. When someone asks ChatGPT, their phone's assistant, or Google's AI for "the best butcher near Crieff" or "where to buy Scottish hampers online", those systems read websites, listings and reviews to compose an answer. Sites structured clearly, marked up properly, and consistent everywhere get recommended. Sites that aren't, don't exist to them.
The good news: honest fundamentals win both. Clear structure, real expertise on the page, accurate information everywhere, and the technical details handled. That's the work.
What the work includes
Depending on what the health check finds, some or all of:
A full technical and content audit: what's helping, what's hurting, what's missing, in plain English with priorities
Technical SEO: site structure, speed, redirects, sitemaps, and the structured data that tells Google and AI systems exactly what your business is
Content built around how your customers search, product pages and guides in their words, not industry jargon
Local search: your Google Business Profile, listings and citations accurate and consistent everywhere, because AI assistants read them all
AEO readiness: clean heading structure, schema markup, and the emerging standards AI search tools use to understand websites
Ongoing SEO lives inside the Growth plan; audits and one-off foundations work are quoted individually. Our own track record is on the work page, including a store we built that sits at the top of UK search in its market.
Start with where you stand.
The free health check includes a straight look at how findable you are today, on Google and beyond.