About
One person. Based in Perthshire. Always answers.
Aye Online is run by one person who does this work for a living at every scale, from his own online shop to companies with customers worldwide.
Aye Online is me, Liam Duncan. I live in Perthshire, and I've spent my career doing one thing: making businesses grow online.
Every good shop I know keeps its counter immaculate while its website quietly falls years out of date.
Not through carelessness. Keeping a website fresh has simply never been anyone's actual job, and the big agencies won't do that job at a price an independent business can pay. I will, and I'm good at it, because it's the same work I do every day at a much bigger scale.
What you get with me that you don't get with an agency: the person doing the work is the person you talk to. I'll come to the shop. I'll tell you when something isn't worth paying for. And when I say your website will be checked every month, it will be, because my whole business depends on being able to prove it.
Credentials
What I actually do all day.
I run my own online shop
I founded and run a UK ecommerce brand that sits at the top of UK search for its market, selling through its own store and on Amazon. Not a portfolio piece, a real business with real customers, so I've personally dealt with everything yours deals with: product pages that must convert, rankings that pay the bills, reviews, returns, the January lull and the Christmas rush.
I do this work at scale
I lead growth and marketing for a large online coaching company with customers in their tens of thousands. My job there is exactly this: making websites rank on Google, testing what makes visitors buy, and building the pages and content that turn traffic into revenue.
I build for local Scotland
I've built websites for Scottish sports clubs and local organisations, so I know what good looks like at every size, from a village shop that needs its hours right to a company serving customers worldwide. Your website doesn't need to be big. It needs to be true, found, and working.
How I work
Four promises, in writing.
You own everything. Your website, your domain, your listings. If you ever leave, it all goes with you.
Fixed prices, agreed first. Quotes before work starts, and the monthly price is the monthly price.
Plain English only. Reports a busy owner can read in two minutes, or they've failed.
The person you email does the work. No account managers, no ticket numbers, no "I'll pass that on".
Get in touch
However suits you.
liam@ayeonline.co.uk
You'll get a reply from Liam himself, usually the same day.
Free health check
The fastest way to a useful conversation: request the check and the report does the introductions.
Straight answers to fair questions
Are you going to disappear in a year?
The monthly model only works if clients stay for years, so everything about the service is built for the long haul. And unlike an agency, if you ever want to leave, everything, your website, your domain, your listings, is yours and stays yours. That's in writing.
Why are you cheaper than the agencies?
No office, no account managers, no sales team, and tooling I've built over years that makes the routine parts of the work fast. You're paying for the judgement and the result, not the overheads.
We already have "a website guy".
Great, genuinely. Take the free health check anyway and hand him the report. If everything on it is already handled, you've lost nothing and gained a second opinion.